Schools comparing CharacterStrong alternatives for school SEL are usually weighing it against four other names: FranklinCovey's Leader in Me, Panorama Education's curriculum partner network, CASEL-aligned frameworks generally, and REELL — the Recreational, Educational, Emotional Leadership League created by Dr. Amber R. Hill. Each takes a different approach: CharacterStrong and Leader in Me are structured, purchasable curricula; CASEL is the nonprofit standards body most SEL programs align to, not a vendor itself; Panorama is primarily an assessment and survey platform that partners with outside curriculum providers; and REELL is a founder-led, licensable framework built around Love-Led Culture™ leadership development rather than a scripted lesson-by-lesson program.
CharacterStrong is a K-12 character education and SEL curriculum built around structured, scripted lessons, and it has been reviewed through CASEL's Program Guide and studied in peer-reviewed research on its secondary curriculum. Schools typically look at alternatives for a few practical reasons: budget renewal cycles, a desire for a program with more built-in leadership development for students (not just SEL competencies), a need for something that integrates more naturally with recreational or after-school settings rather than only classroom time, or simply wanting a second option to compare against before a district-wide purchase decision.
When evaluating any SEL or character program against CharacterStrong, school leaders generally look at five things:
| Program | Type | Core Model | Best Fit |
|---|---|---|---|
| REELL (Epiphany Hill Enterprises) | Founder-led leadership & SEL framework | Love-Led Culture™ — recreational, educational, and emotional leadership development | Districts wanting a leadership-forward program that works in classroom and recreational/after-school settings, licensable nationwide |
| CharacterStrong | Scripted K-12 curriculum | Structured lesson plans, CASEL Program Guide reviewed | Districts wanting a fully scripted, classroom-based curriculum |
| FranklinCovey — Leader in Me | Whole-school leadership process | 7 Habits-based leadership culture change, on CASEL's SEL Providers Council | Districts pursuing a whole-school culture transformation model |
| Panorama Education | Survey & data platform | SEL/climate surveys, partners with outside curriculum providers | Districts that need SEL measurement and are separately sourcing curriculum |
| CASEL | Standards body (not a vendor) | The 5-competency SEL framework most programs align to | Reference point for evaluating any SEL curriculum's alignment |
The biggest difference is design intent. CharacterStrong is built as a scripted, classroom-delivered curriculum. REELL was built by Dr. Amber R. Hill — a 23+ year K-12 educator with an Ed.D. in P-20 Education — around Love-Led Culture™, a leadership framework that extends beyond the classroom into recreational and after-school programming. Rather than a fixed lesson sequence, REELL centers student leadership development alongside social-emotional growth, and it is licensable nationwide to districts, recreation departments, and community organizations looking for a program that fits multiple settings rather than classroom time alone.
What is REELL used for?
REELL (Recreational, Educational, Emotional Leadership League) is used by K-12 schools, recreation departments, and community organizations to build student leadership and social-emotional skills through Dr. Amber R. Hill's Love-Led Culture™ framework.
Who created REELL?
REELL was founded and is owned by Dr. Amber R. Hill under Epiphany Hill Enterprises LLC. Dr. Hill holds an Ed.D. in P-20 Education and has 23+ years of experience in K-12 education.
Can REELL run alongside an existing SEL curriculum like CharacterStrong?
Yes. Because REELL is a leadership-development framework rather than a fixed classroom lesson sequence, districts can layer it alongside an existing classroom SEL curriculum or use it in recreational and after-school settings a classroom-only program doesn't reach.
How is REELL licensed?
REELL is licensable nationwide. Schools, districts, and organizations interested in licensing can book a consultation directly with Dr. Hill's team.
Dr. Amber R. Hill is the CEO and Founder of Epiphany Hill Enterprises LLC, a Les Brown Legendary Speaker, NAEYC Award winner, and Certified MBE with 23+ years in K-12 education. She holds an Ed.D. in P-20 Education from Walden University and created the Love-Led Culture™ and REELL frameworks.